27 August 2009 by Rob Spectre

Release #9 for the Gonzee family of applications is Boxee’s first full skin app of exclusively children’s content – KidMango!

KidMango is a new entrant in kids video, providing an online syndication platform, a web destination and an on-air programming block. The KidMango library brings together popular shows from some of the world’s best producers of animation and live action and includes over a thousand videos covering everything from Einstein to aliens, vampires to Leonardo da Vinci.

Over 100 different series including Care Bears, Dennis the Menace, and my personal favorite, Doodlez

Over 100 different series including Care Bears, Dennis the Menace, and my personal favorite, Doodlez

The KidMango online syndication network is focused on supplying kids web site publishers with video that can be seamlessly embedded into their sites. It launched in early August and already reaches 450K UUs/month. Kids looking for an immersive video experience can find the entire library at kidmango.com where the videos are searchable by topic and organized by age group so that parents of preschoolers, older kids and tweens can all quickly find the content that is most appropriate to them. KidMangoTV, a programming block in partnership with MyFamilyTV, pulls from the library for three hours of daily programming and is now available in over 60MM homes in the US.

zOMG!  Care Bears!

zOMG! Care Bears!

The team at KidMango are big fans of the Boxee platform and with the launch of their app seek to fill an unmet need: KidMango is the first kids video app for Boxee. The structure for the app matches the kidmango.com site with the content organized by three age groups. While the youngest children will need help from their parents in playing shows, older kids will have no problem loading up their favorite programs.

In addition to being a content landmark serving as Boxee’s first application for kids, this release is a big technical milestone for Gonzee apps as it featured our first Brightcove integration. By working with playlists and players configured by the team at KidMango specifically for Boxee, we were able to deliver an identical experience in Boxee to that available on their website including Brightcove’s robust reporting, pre-roll advertising options, and skin.

Congratulations to the team at KidMango for pioneering the kids market on Boxee!

Recommended Episode:

Doodlez – “Tabloid”


Flash (Brightcove)



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